Final exam preparations - GTA V feature

GTA V campaign questions

1. How long before release did the GTA V campaign begin? 17th September 2013 
2. How did the institution want existing GTA fans to react to the early trailers? They were hoping they react excited as they have heard the voice of one of the main characters 
3. How did the steady release of trailers build excitement and hype about the game? The campaign presented all three characters which built up the excitement.
4. How was the launch used to generate news coverage? Made newspapers headlines across the world and fans queued for over two hours for the midnight launch 
5. What effect did the strict embargo have on the audience?  So the plot couldn't be spoiled for them.
6. In your opinion, why was the campaign for GTA V so successful? They didn't over promote their game, they let most of the promotion be word of mouth and didn't give away too much too early.