Rubab_Media: Case study 2-wii party

General research-

Broadcast-

The key conventions of a video game advert are voice over of celebrity or just a voice over, title, colour and the age that the target audience that could play the game in. we would expect to see friends/family playing the game. The location will mainly at home because wii party is like a home game and to play with people its always a 2 console game. Also to get the audiences attracted more to the game so they can feel like they are a part of it. In the website they show different images of family and friends playing the game and the location of were they are all playing it is at home. In the adverts, celebrity were included like JLS which is attracting more female audience, Rednapp- which is appealing to mostly friends who come round at your house and a famous family. they are all dressed normally in causal clothes so the audience can imagine themselves in it.

E-media-

i think that the wii party website is attracting to the audience because there are many pictures on the website showing families playing the game. This is personal identity because the audience can see themselves.
There are many images of families playing and holding the actual console
The words are shown many times this is because the audience is seeing that this console is mainly for families and friends and not just to lay alone
There are many primary colours which means that alot of kids visit the website and they are bright colours
It has around 115 likes

Rubab_Media