fifa14 case study

Print-

This print advert of fifa14 promotes the game firstly by showing it developers and publishers. This is what makes the audience more attracted to the game because they will know what the company is and they might have other games that are of the same company (EA sports) so they might like it. The audience can tell that the game isn't targeted at females because the print advert colour is white, blue and red. These colours are mainly targeted for males. Also, the image on the print advert are two boys these also could suggest that this game is for males.

Reviews-

•  It’s as comfortable a transition from PS3 as you could have wished for, and within seconds you know you can never go back.
• It’s critical to state that this is still the FIFA you've known and loved for a number of years.
• "i think its an amazing game"

The magazine reviews are nearly all positive so when other people read it it makes them attracted to the game because alot of people are saying good things. Many of the comments also say "if you don't have it, buy it". this makes people think that a lot of the people like it so it makes people fascinated. 

I think print is better than e-media because many people can see the game in real and they'll know how it looks like however e-media is also good because it will spread the word around so many people would hear it and may decide to buy the game.

Broadcast-

The advertisement attracts the audience because it has many real life football players playing the game. The advert also changes to Messi playing football in cartoon version. In the advert branding is used when it says "it just got real". The font is the same as the fifa14 font.

There is a combination of a famous footballer because they want the audience to feel that they are actually playing the game and they want the audience to be engaged.

The you tube advert is much shorter than the T.V advert because on the T.V many people see it and they want to know about the game more whereas only you tubers can see the you tube advert so they have made it short and catchy.

The trailer is promoting the game because they are adverting to their audience.

E-media-

It attracts the audience by showing different footballers that play in real life games. This is effective because many males like a lot of different footballers so if they have them on the page it will make the audience think that this advertisement is for them because they would think that if the footballers like the game then they would too.