GTA 5-own case study

Print

What print adverts were used to advertise the game? Find examples and post them on your blog.

1. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?The central image wasn't just one character, it was many characters playing the game and it showed different locations where you could play the game. The colour was urban as the game has a lot of things to do with crime and violence. The same font was used as on all the previous games.
2. Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review. 'GTA V is not perfect but has everything you'll ever dream in a sandbox game.'(This is effective because it attracts audience by showing them what you can do in the game but not in real life.) 'you can entertain yourself in many different ways'(The audience will never get bored and they can play the game when ever they want)Great game. I loved how you can switch between characters and play different side stories. (This is a positive comment)
3. Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.

1. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.It is effective because the target audience that like technology and to have a social life, they may see the trailer and may think about buying it.
2. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.There were many comments on the you tube page under the video and they were all positive saying that 'cant wait for he game to come out'.

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?The colours are really effective. Also, the website starts of showing the different games and then what ever game to click on the print advert comes up showing the name of the game and what characters it has inside. 
2. Are there any creative or interesting aspects to the game's official website?Yes there are many colours which will attract the audience e.g. black, red and blue. There are also a lot of images shown from the game.
3. Does the game have a YouTube channel?Yes it does and it helps the audience because many people look at the social media websites and mainly the target audience for GTA 5 are people who like technology so it will be better and easier to see the games advertisement there.
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
5. How does user-generated content such as gameplay videos help to promote the game?
6. How many 'likes' has your chosen game's Facebook wall had?1.9 million
7. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
8. What is your chosen game's Twitter hashtag?
9. How did the campaign use Twitter to promote the game?
10. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.