Star Trek: blog tasks

Star Trek: blog tasks

1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game. 

• E3 announcement and teaser trailer- it gives the audience about what the videogame is about
• Press release to maintain interest- this is to interest the audience about the game and so the audience can talk about the game
• Game enemy (Gorn) announced- it gives an idea to the audience about the villain and also the audience will be more interested in the game because they will know who to defeat. Also many of the people will start talking about the game and make them more into the game.
• Game producer Brian Miller interviewed- the audience will be more excited about the game
• Release date announced- gets the audience excited for the and they may pre-release it. Also, many people will start talking about the game so many more people will start talking about it (word of mouth).   

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer- at the beginning it tells you who it is aged by and what age can play the game. It shows what company has made the game. Also, it tells the audience what year it is coming in.
• Xbox teaser trailer- It tells you that the console you could play it on (Xbox). It has given an idea about what the game is about and how you play it.
• Full trailer- The trailer is now more longer. It has name checks, it also shows the characters. It shows what you can do. At the end it tells you the realesase date so many of the audience can pre-release it and get excited and interested about it.
• Comedy trailer with William Shatner- its to entertain the audience which makes it humorous and it to show that the videogame isn't to violent.

3) How many views did these trailers receive in total? 

• Teaser trailer - 107, 732
• Xbox teaser trailer - 7883
• Full trailer - 4052
• Comedy trailer with William Shatner - 66, 124

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time? to make people aware of the game and so they can recognise it and to make a good reputation of the game.

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

they are advertising and trying to sell the videogame by including more stuff in it.